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Statista reported that in 2022, media spending on food advertisements in the United States on food, beverages, and sweets reached $7.5 billion, with restaurants accounting for another $9 billion.  In the same year, the spending of ads for food like preserved fruits, vegetables, and specialty foods also reached another billion.  Now, marketers or business owners […]

Craving happy customers lining for your cafe case?  Look no further! This guide is your secret weapon to dishing out insanely delicious sweet treats that’ll have them raving about your business. We’ll show you how to brew a storm without breaking a sweat (and money) using technologies like QR code menus. So, portion like a

According to the IBISWorld industry report on bars and nightclubs in the US, there were a whopping 67,000 businesses operating in this sector as of 2023, and the number is expected to grow each year.  If you’re an entrepreneur or seasoned business tycoon, the initial question you would ask yourself is, “How do I make

Posting food quotes is one way to establish, if not improve, your social media engagements, impressions, and reach. In fact, MENU TIGER’s social media analysis shows that in just three weeks, it has reached 42% of followers and 58% of non-followers by using food quotes on posts.  These numbers just show that you can indeed

A study by Santhakumar (2018) of Kansas University revealed that adding images to a restaurant menu, with or without description, significantly increased overall liking, level of being informed, and purchase intent.  This only means that food photography is an effective marketing tool for the restaurant industry.  So, how will you do it?  Start by understanding

If you’ve been wondering how to start a food truck, the answer is simple: Start with a strong business plan. Come up with your concept and competitive advantage: It could be your restructured specialty dish that can be eaten on the go, high-tech operations using interactive restaurant QR code menu software, or a unique mission