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Statista reported that in 2022, media spending on food advertisements in the United States on food, beverages, and sweets reached $7.5 billion, with restaurants accounting for another $9 billion.  In the same year, the spending of advertisement for food like preserved fruits, vegetables, and specialty foods also reached another billion.  Now, marketers or business owners […]

Your cafe name is front and center for marketing and building a good customer base. Ultimately, your goal is to create unique names and choose one that best suits your business mission and vision.  But if you think coming up with a catchy name is hard, think again. Establishing a distinctive brand identity that attracts

Accessible digital menus are transforming how restaurants welcome and serve guests with disabilities. For a long time, people with disabilities were made to feel invisible in everyday spaces.  But that injustice began to shift in 1990, when the Americans with Disabilities Act (ADA) was passed, affirming what should have always been true: everyone deserves equal

Restaurant work is no cakewalk. Between long shifts, rushing orders, and navigating slippery floors, your feet face a daily marathon.  In fact, according to the International Business Times, waiters take an average of 23,000 steps a day, making them one of the most active professions to date. This is why finding the right shoes for

 Consumer trends are always changing, discover cafe menu ideas that can help you adapt and attract loyal customers. Offering a blend of unique, high-quality items alongside tried-and-tested favorites can surely upgrade your customers’ overall experience and entice them to explore more of what your cafe has to offer. It’s also best to couple your menu

As a restaurant owner, it can feel like a quiet betrayal to see guests bring their bottle without understanding the impact on your business. After all, drinks (especially wine) are one of the biggest profit drivers in the industry. Instead of confronting them directly, a clear corkage fee and policy can do the talking for