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Minibars in Airbnbs and hotels are tried-and-tested upselling strategy. It provides items that your guests can grab and pay for while enjoying their stay. But there’s only very little you can store in a 30-inch fridge. You can toss in some snacks, a few drinks, and maybe a handful of instant meals.  The limited space […]

One of the strongest examples of how franchise marketing can help start and grow a business is the story of Sweetgreen, the popular salad chain. It all began with three college friends who were frustrated by the lack of healthy food options on their campus.  Through marketing and determination, they successfully raised $300,000 from 50

The biggest fast food chains have been adapting counter service since day one,  because it is the indispensable, cost-saving engine driving the entire quick-service restaurant (QSR) industry. The idea behind this service is the key to global profitability. It fundamentally shifts work from the staff to the customer.  However, as the world evolves, so too

Menu trends are a clear response to the inconveniences caused by outdated menus. And they emerged simply because they were seen as a benchmark for potential improvement.  For example, when the pandemic struck, paper menus were considered unhygienic due to their promotion of physical contact, and QR code menus replaced them. This is all done

A sobering study by Ohio State University found that approximately 60% of restaurants close within their first year, with nearly 80% shutting down within five years. And poor management is often cited as the root cause. The foundation of a great restaurant is simply great management, which starts with the heart of its operation —

Food contest ideas are a silent game-changer in marketing restaurants.  According to contest planning marketing statistics, nearly 58% of consumers say they are more likely to engage with brands that offer contests and rewards.  Now, stop viewing customers as people who simply scan a digital menu, order, eat, and leave. Instead, see potential cheerleaders, reality