Creating a Winning Restaurant Business Plan Tips and Templates
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How to Make a Restaurant Business Plan Template

If putting up a restaurant is something that you are highly passionate about and have been considering doing for quite some time, then it may be time for you to sit down and focus on looking at restaurant business plan templates.

A restaurant business plan is simply a guide or a framework that will serve as your reference as you build your business.

Aside from the fun aspects of establishing a business, such as coming up with a product or service, you also need thorough research and extensive planning.

This is to minimize risks and have better chances of business success. 

So how do you write a restaurant business plan outline and templates? Here’s a comprehensive guide from a trusted QR code menu software to help you.

How to make restaurant business plan templates

Restaurant business plan template
A restaurant owner thinking about business plans

Various templates are available online, like:

It is highly important that you make your restaurant business plan template as comprehensive as possible. 

To help you with this, you should start with coming up with an outline.

Your outline should include important details besides your restaurant’s cuisine and the kind of ambiance that you want to set.

Your restaurant business plan outline will contain all the nitty gritty details that you need to take note of, such as:

  • Management
  • Operations
  • Construction
  • Permits
  • Menu (physical, digital, or QR code menu)
  • Number of employees and their salaries
  • Hours of operation
  • Menu design
  • Location
  • Financials
  • Employee training
  • Budget
  • Restaurant design
  • Utilities
  • Cost of ingredients
  • Suppliers

and many more, depending on the kind of restaurant you want to open and your restaurant goals.

This will help better shape your restaurant ideas until you can finally turn them into reality.

6 factors to consider in creating business plan templates for a restaurant: A QR code menu’s tip

Here are some factors that can help you fine-tune the details of your restaurant business plan:

SWOT analysis

Are you familiar with the SWOT analysis? If not, then a SWOT analysis is a popular strategic planning tool that can help you assess the Strengths, Weaknesses, Opportunities, and potential Threats to your future business. 

SWOT analysis table
SWOT analysis infographics

Coming up with a SWOT analysis will help you gain more insights and be able to take into consideration details and realizations you may not have noticed before.

This will help you better refine your strategy for your restaurant business. 

A well-executed SWOT analysis will also help you with your decision-making in case you have any doubts.

Unique Selling Proposition

It is also very important that you are able to define your restaurant’s unique selling proposition (USP)

Your USP  will also help you market your business, as this is how to differentiate your restaurant from competitors.

Here are some factors to consider when coming up with your USP:

  • Market research
  • Target market
  • Competition
  • Company message

Once you have identified these, you should be able to develop your USP. 

Of course, your USP should still be tested to see if it’s going to be well received by your target market.

Be flexible in making necessary adjustments so you can fine-tune your USP. This is crucial in creating better offerings, as well as marketing strategies for your restaurant.

Marketing strategy 

Never underestimate the power of having a strong marketing strategy, especially in the initial stages of your business. 

It is important that you develop a marketing strategy that includes your restaurant branding, how you are going to advertise, and the promotions that you will be launching. 

These days, having a good online presence can also help build your business. 

Remember, you should continuously strive to build and maintain a loyal customer base. 

Being accessible and visible to your customers, especially through social media, will help you become their top of mind. 


Your business won’t run smoothly without having enough money to go around. 

Setting a realistic budget will help you get more accurate financial projections for your restaurant’s revenue, profit margins, and expenses. 

Aside from evaluating your business’ profitability and feasibility, it is essential that you also come up with a contingency plan for various “what ifs.”

This is to ensure your business’s sustainability and continuity in case you encounter any challenges in the future.

Now, this is where you research the right suppliers, the best menus to keep food costs down, appropriate technologies to integrate, and other strategies to make your business top-tier yet profitable.


Restaurant business plan operation
Kitchen staff meeting

Another important aspect of running a successful business is operations. 

For a restaurant, this should include the layout, your number of employees and their roles, how you will manage your inventory, identifying your preferred suppliers, practicing excellent customer service, regular staff training, and maintenance for technologies like the restaurant order system

All these are crucial to ensure your business is managed well and running smoothly.


While your competition shouldn’t fully dictate how you make decisions for your business, analyzing the competitive landscape will help you stay on top of things.

Knowing what’s “out there” enables you to identify opportunities for growth and look out for possible challenges.

For instance, you can try to research your competitors’ menu offerings, pricing, and design. The data you gather will help you come up with the best restaurant, food shop, or food truck menu ideas.

This way, you can stay ahead and always have a strong strategy to fall back on if something happens.

Restaurant business plan template executive summary

After noting all the details concerning all the factors mentioned above, you can now develop an executive summary for your restaurant business plan.

This portion of your restaurant business plan outline is like the introduction.

It provides a clear overview of your restaurant—concept, opportunities, marketing strategy, and financial projections. 

This part of your plan is very important if you are still looking for potential investors to partner with you, as it will serve as a quick reference to what they need to know about your vision and how you plan to execute it. 

Sample template for a restaurant business plan

Here’s a simple template for a restaurant business plan to help you get started:

Part 1: Executive Summary 

  • Business Overview
  • Products
  • Target Market
  • Management Team
  • Success Factors
  • Financials

Part 2: Company Overview

  • Company Description
  • Company History
  • Products/Menus

Part 3: Industry Analysis

Part 4: Customer Analysis

  • Target market

Part 5: Competitive Analysis

  • Direct and indirect competitors
  • Competitive advantage

Part 6: Marketing Strategy

  • Company or Restaurant Names and USP
  • Proposed Promotions
  • Sampling
  • Advertising
  • Digital Content
  • Events
  • Pricing

Part 7: Operations

  • Functional Roles
  • Administrative 
  • Kitchen
  • Restaurant Service
  • Restaurant Milestones

Part 8: Management Team 

  • Members of the Management Team
  • Hiring Plan

Part 9: Financial Plan

  • Revenue
  • Expenses
  • Capital Requirements
  • Key Assumptions and Forecasts

Why you should have restaurant business plan templates

Restaurant business plan
Restaurant business plan on a table

Navigating the competitive culinary market

The restaurant industry is known for its fierce competition. A robust business plan helps you navigate through the complexities of this tight industry.

When you conduct a thorough market analysis, you can better understand your target audience and identify your unique value proposition, which are essential components that lay the groundwork for success.

Attracting investors

Securing funding is pivotal in making your restaurant business plans a reality.

Whether you’re seeking loans, investors, or partnerships, a well-structured business plan showcases your vision, market potential, and financial projections.

Investors are more likely to back a venture that demonstrates a clear understanding of the market and a strategic plan for growth.

Financial viability

A part of your business plan outline should include detailed monetary projections covering your startup costs, operational and managerial expenses, and revenue forecasts.

This roadmap instills confidence in investors and is a valuable tool for managing and optimizing your restaurant’s financial health.

Mitigating risks

The restaurant industry is not without its challenges, from fluctuating food costs to unforeseen market shifts. 

A solid business plan anticipates potential risks and outlines strategies to mitigate them.

Whether it’s implementing contingency plans for supply chain disruptions or adjusting marketing strategies based on industry trends, a business plan equips you to move around potential challenges in the restaurant industry. 

A QR code menu software’s pro tip: Start your entrepreneurial journey with a solid business plan for restaurants

Your journey in the restaurant industry begins with a well-crafted recipe for success—a solid restaurant business plan.

For aspiring restaurant owners, a business plan is not just a formality, it’s a strategic imperative.

It’s the document that transforms your culinary passion into a sustainable and thriving business.

Craft your plan with precision, infuse it with your unique flair, and savor the success that follows.

Once you have successfully set up your restaurant business, you’ll need to focus on keeping it ahead of your competitors.

This includes learning how to scan a menu, updating your menus, integrating a QR code menu software and other technologies, and using up-to-date marketing strategies.


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