Creating a white label for a restaurant domain involves choosing a white label provider, customizing it with your branding, linking it to your domain, and promoting it.
It’s a good thing that MENU TIGER allows restaurants, diners, and cafes to personalize their own websites. The white label integration enables entrepreneurs to have their own website identity without the hassle of starting from scratch.
This is good news for QR code menu software customers since they can display their website without the MENU TIGER domain extension. You can personalize it to be known as your restaurant in the digital market.
To know more about why you should create your own website, continue reading.
What is white label in the hospitality and restaurant industry?
In the hospitality industry, a white label product or service is a pre-built solution that businesses can rebrand and offer as their own.
This includes online restaurant ordering software, reservation systems, delivery apps, or loyalty programs that are developed by third parties but customized with the restaurant’s branding.
It lets you provide a seamless, branded customer experience without the cost and time of developing proprietary technology.
Additionally, it helps build your online visibility. By personalizing your domain, it’s easier for target customers to find your online restaurant services.
In fact, according to PYMNTS, 62% of customers discover restaurants via online searches on Google.
This means that potential customers will be redirected to your site by simply typing your brand name or keywords related to your brand.
Also, having a website influences how your customers perceive your brand, and it might also be a factor in whether they will visit your restaurant.
That is why customizing your domain, preferably with your restaurant names in it, is important.
How to set up a white label for restaurant domain via email validation
Remember that you can only proceed to the email validation process if your domain contact information is public. If it’s not, you will not be able to completely set up a white label for your domain.
Also, make sure that you get the exact email provided by your domain host. This will expedite the validation process.
To request a white label restaurant domain using MENU TIGER’s QR code menu system, follow these steps:
Log in to your MENU TIGER account.
Navigate the Integrations option to access White Label.
Tap the White Label tab and click +Add New to start requesting your white label.
Input the CNAME and choose Email validation.
Think of the canonical name (CNAME) as a forwarding address.
When you type in a domain name (like example.com), a CNAME record tells your browser to look somewhere else for the actual content, like www.example.com or another domain entirely. It’s often used when you want multiple domain names to point to the same website without having to update the IP address every time it changes.
Once you’ve decided on your CNAME, select Email validation and tap Save.
You will then see that your domain request is in “Verification Required” status.
Check your email for the validation message.
Open the email address you used to buy your domain. An email will ask you to validate domain ownership. Confirm or verify the email to allow MENU TIGER to approve your request.
See the updated white label request status and wait for approval.
After validating the email, head over to the MENU TIGER white label restaurant dashboard and check if the domain has changed to “Under Review” status.
This means that the MENU TIGER team is reviewing your request, and it will take 3-5 business hours to approve it.
After the processing hours have elapsed, check your email for the team’s confirmation message. Once confirmed, your request’s status will turn to “Active,” and you’ll be provided with a CloudFront URL link. Copy this link.
Create a CNAME record for your domain.
Go to your domain provider and create a CNAME record for the new domain name you requested at MENU TIGER. Paste your CloudFront link in the space provided and select the CNAME as the record type. Save the changes.
Note: It will take a few hours before the CNAME you have just created will become fully functional.
How to set up your domain through DNS validation
If you want a more straightforward white label request process, the domain name system (DNS) validation is your best option.
Here’s how to do it:
Navigate the Integrations tab to access White Label integration
Input the CNAME and choose DNS Validation.
After entering the CNAME value and opting for DNS validation, click Save.
You will then see the domain among the list of white label requests with the “Verification Required” status.
Tap the vertical dot icon to view the request details.
Here, you will see the domain request information and validation status. Notice that you still have “Verification Required’ status. You need to verify the domain ownership by creating a record in your DNS provider.
Create a record in your DNS provider.
Use the data you see under Domain Validation Status. The interface will vary depending on your chosen provider, but the same principle applies: You need to enter or copy the Domain name, Domain value, and Domain type and paste them into your DNS provider.
Don’t forget to save the record you have just created.
Check record changes and wait for request approval.
You can refresh the page before re-checking your white label request list. Usually, it will take a few minutes before the changes are reflected on your dashboard.
The request status should change to “Under Review.” This means that MENU TIGER was notified and is currently processing your request.
You can check the email associated with your MENU TIGER account for an approval message from the team. Once you receive the email, you will notice that the request status will change to “Active” and with it is a CloudFront URL link. Copy the link.
Make a CNAME record using the CloudFront URL.
Go back to your DNS provider, input a record name, a record value (the CloudFront URL), and type (choose CNAME). Save the changes.
Reload your MENU TIGER dashboard, and you will see the new white label domain attached to your app URL.
What are the benefits of white labeling?
Improves the credibility of your restaurant
A white label for restaurant software allows you to customize your domain in MENU TIGER, boosting your brand’s visibility and credibility.
When customers visit your website to order, and they see your brand name, they will associate it with convenience, and their loyalty to your brand will increase.
Saves you time and money
Creating your own website from scratch is costly and might take a long time. Why would you waste time reinventing the wheel when you can create your own restaurant order system online with a customizable domain?
With the help of MENU TIGER, you don’t have to spend more time and money designing and developing your own website.
White label for restaurant software: Must-have essentials
When building the website for your restaurant, keep the following tips in mind for consistent branding.
Presents a branding
You must come up with a restaurant name that will be distinctive and unique for customers.
If you select a name that precisely captures your restaurant branding initiative, you can influence how others perceive it. By doing this, you’ll be able to make a point using nothing but your name and logo.
Customers will obtain a thorough insight into the origins and development of your restaurant.
Making a name for your brand and including high-quality images of your restaurant and the food you offer can help you make the best first impression.
You can also highlight your staff by including their pictures, bios, and personal accounts on your website.
Establishes a trustworthy business
A BrightLocal survey found that 84% of consumers trust online reviews and personal recommendations equally.
Having a website that also allows you to display customer reviews on your restaurant online ordering platform can help your business earn credibility.
Other potential consumers will see these comments and reviews as more trustworthy.
If you don’t have anything to post, you can create a survey feedback form using your MENU TIGER account. Customers can use the menu app while dining in to respond to your survey questions.
As a result, you can publish their feedback to make your company more valuable to other potential clients.
Easy to navigate restaurant online ordering platform
About 82% of customers typically decide to place their orders directly through a restaurant’s website.
However, transactions are only completed if the website is navigable. This just proves how crucial it is to have a user-friendly web design for restaurants and other industries.
Ensure a minimal color scheme, functional tabs, and buttons, and get rid of unnecessary plug-ins and ads.
Set up promotions for your website
Write a strategy for the restaurant in the ‘About Us’ part of your website.
To interest restaurant customers, you may write a history of the establishment or even utilize humor.
Under the ‘About Us’ tab, you can describe your restaurant. This section engages customers emotionally.
To establish trust and empathy with your customers, introduce your company.
Customize your restaurant domain name using MENU TIGER‘s QR code menu software
89 percent of consumers conduct preliminary internet research about restaurants before actually visiting them.
Hence, having a website is one of the most important restaurant marketing tools to have.
With the help of MENU TIGER, you can now easily customize a white label for restaurant domain and create a built-in ordering page.
Want to establish your brand online? Check out our software, create a QR code menu, and kickstart your white label today.
